Two formulas — DAY and NIGHT — built from the lipids and botanicals of Ireland's Atlantic edge. One ritual, designed for skin that is tired of being fixed.
You'll receive the first founder note within the next week. Quiet, monthly, honest — nothing else.
First access at launch · founding-customer pricing reserved for the first 500 orders · monthly founder notes · no marketing noise.
Skincare has spent a decade escalating. More actives. More steps. More promises. The skin barrier — the single most important determinant of long-term skin health — has been systematically stripped by the routines meant to improve it.
The consumer has noticed. Google searches for "damaged skin barrier" have more than tripled in three years. Beta-glucan — a single barrier-reinforcement ingredient — has grown 51% year-on-year in search volume. Boots' 2026 Beauty & Wellness Trends Report documents that 80% of adults now adopt a preventative, barrier-first approach to skincare.
At the luxury tier, the category has not met this shift. Clinical barrier brands own the function but not the register. Editorial luxury skincare owns the register but not the function. Irish premium skincare is quietly thriving — but remains dominated by brands built around a warm, spa-adjacent interpretation of the Atlantic.
UNMADE occupies the intersection no competitor currently owns: barrier-first luxury skincare, built from Ireland's Atlantic edge, presented with editorial restraint and material honesty.
The entire company is two products. The restraint is the point. Anything more would reintroduce the complexity we are rejecting.
A protective morning formula.
Reinforces the skin barrier against the day ahead — wind, screens, temperature shift, everything the modern environment quietly costs the skin. Lightweight, un-glossy, wears under anything or nothing.
A restorative evening formula.
Settles into the skin's own lipid architecture overnight. Restores what the day strips. Richer than DAY, but designed not to leave a film. By morning, skin is measurably more resilient.
Every ingredient in an UNMADE formula is drawn from one of three Irish landscapes. We do not source the cheapest. We source the closest to the skin's own chemistry.
UNMADE is founded by two people in Dublin. Working with Irish academic and formulation partners. Visible, accountable, named.
In conversation with Irish university chemistry and dermatology departments to establish formulation partnerships and independent barrier-repair validation. Announcement pending.
A public timeline. We commit to it here so you can hold us to it.
Engaging with Irish university chemistry departments, regulatory consultants (CPSR preparation), and ingredient suppliers. Funding application to Enterprise Ireland and Local Enterprise Office (LEO) Dublin. First formulation prototypes under development.
Cosmetic Product Safety Reports (CPSR) completed with Qualified Safety Assessor. European Cosmetic Products Notification Portal (CPNP) registration. First small-batch production runs. Early customer testing cohort engaged.
Public launch at theunmade.com. First 500 orders at founding-customer pricing, reserved exclusively for waitlist subscribers. Launch press in Irish and UK editorial. First Dublin luxury hotel partnership pilot.
Spanish site launch. UK press push. Selected retail and hospitality partnerships. First academic research co-publication with Irish university partner (subject to study timeline).
The waitlist is not a marketing list. It is how we stay accountable to the people who believed in UNMADE first.
You'll receive the first founder note within the next week.
UNMADE is an Irish luxury skincare ritual in development in Dublin. The brand is built around two formulas — DAY, a protective morning formula, and NIGHT, a restorative evening formula — designed to restore the skin's own lipid architecture using ingredients drawn from three Irish landscapes: Connemara, the Kerry coastline, and Ireland's grass-fed pasturelands.
UNMADE is launching in Q4 2026. Waitlist subscribers receive first access 72 hours before public availability, and founding-customer pricing is reserved for the first 500 orders.
UNMADE is designed for people with reactive, dehydrated, or over-treated skin who are looking for an intelligent, minimal skincare ritual. It is also designed for people drawn to premium brands that lead with provenance, design, and restraint, rather than with active-ingredient escalation.
No. Our lipid system includes biomimetic lipids derived from grass-fed Irish pasture. We are transparent about this on every product and ingredient page. If a fully plant-derived formulation is important to you, UNMADE is not the brand for you.
UNMADE is designed and formulated in Dublin, Ireland, with ingredients sourced from three specific Irish landscapes: Connemara (heather), the Kerry coastline (Atlantic seaweed), and Ireland's grass-fed pasturelands.
Every formula will be subject to a full Cosmetic Product Safety Report (CPSR) from a Qualified Safety Assessor, registered with the European Cosmetic Products Notification Portal (CPNP), and manufactured under GMP (EN ISO 22716:2007) compliance. We are also in conversation with Irish university departments to establish independent barrier-repair validation.
You receive one founder note per month — quiet, honest, and specifically about what we are building and where we are in the process. Nothing else. No marketing automation, no discount codes, no noise. At launch, you get 72 hours of early access and founding-customer pricing reserved for the first 500 orders.
Yes. Press and partnership inquiries can reach us at press@theunmade.com. We are particularly interested in conversations with Irish luxury hospitality properties, beauty editors in Ireland and the UK, and academic partners working in dermatology or lipid biochemistry.